JAKL KIDS "Everyday Awesome Priced Items!" are non-discountable items which are already offered at a very competitive price. These items are identified by a number 5 (five) or O (zero) as the last digit in our price (example $18.95 & $2.00). These items cannot be discounted any further and all JAKL KIDS sales, coupons and other discounts offered cannot be applied to any of these items unless specifically advertised.